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Chip guru AMD has announced that it\'s going to drop the ATi brand name following its takeover of the Canadian graphics underdog. Gareth Cater from AMD told Custom PC that \'the new company will be called AMD,\' meaning that we could shortly be seeing AMD-branded Radeon graphics chips.
We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that \'we haven\'t made any final decisions yet, but I\'d personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.\'

Baker stressed that, contrary to what\'s been reported in the press elsewhere, the acquisition will be a takeover rather than a merger, which means that AMD is going to be wearing the trousers in its relationship. Baker said that \'the company is being bought, so it\'s fairly standard that the name should go, as it\'s becoming a part of AMD.\'

Chris Hook from ATi shrugged off the move, saying that \'I don\'t have a personal emotional attachment to it [the brand], one way or another. I think the important thing is that we\'re going to make good products. ATi may be gone, but certainly lots of discussion is going to come over the next few days about the rest of our brands and their strengths.\' Could the next Radeon chip be AMD branded? Watch this space.

Ben Hardwidge

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Originally posted by trentcys at 2006-8-8 10:27:
What AMD is thinking to undermine its long time partner....
And I am interested to see Nividia\'s reponse

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Originally posted by Richteralan at 2006-8-8 10:28:

IF this is true,
then NVIDIA will be the true winner as the competitor is "eliminated".

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Originally posted by trentcys at 2006-8-8 11:12:

I doubt that...
An "AMD brand" graphics card for AMD CPU will erode Nvidia\'s market share within AMD platform.

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Originally posted by trentcys at 2006-8-8 12:02:
But what ppl think are interesting, there are always ppl think about matching brands, there were even ppl asking if ATI video card will work on nForce platform or vice versa.
Don\'t u think the ide ...